What does reseller mean? What is the difference between resellers and purchasing on gs1

What does reseller mean? What is the difference between resellers and purchasing on gs1

When discussing barcodes, the difference between purchasing from resellers and purchasing directly from GS1 can be significant:

Source of Barcodes:

Resellers: They typically offer barcodes that were initially issued by GS1 but are now being resold, often because the original company that owned these barcodes no longer needs them or has gone out of business.
GS1: It is the official global organization that issues and manages the Universal Product Code (UPC) and other barcode standards. When you buy directly from GS1, you're getting a brand-new, unique barcode that hasn't been used before.

Validity & Ownership:

Resellers: Even if a barcode from a reseller is «valid» in the sense that it can be scanned, you might not be the official owner of that barcode. This can lead to issues if another company claims rights to the same barcode or if a marketplace verifies barcode ownership.
GS1: When you purchase from GS1, you become the official owner of that barcode. It's unique to your company and product.

Cost:

Resellers: Typically offer barcodes at a much lower cost than GS1, which can be tempting for small businesses or individuals.
GS1: Purchasing directly tends to be more expensive, especially upfront, but it ensures legitimacy and official ownership.

Risk:

Resellers: There are small number of platforms that require a certificate from GS1. There are not many such platforms, and Amazon and eBay are not one of them.
GS1: Buying directly minimizes risks, ensuring that your barcode is unique and valid globally but but it takes time and costs much more.

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