Relationship Between ASIN And UPC On Amazon

If you are new to selling products on Amazon, you may have come across terms such as ASIN and UPC. These are product identifiers used by Amazon for their online marketplace. But what exactly are ASIN and UPC, and what is their relationship?  In this guide, I'm going to explain the same.

Amazon Standard Identifier Numbers (ASIN)

ASIN stands for Amazon Standard Identifier Number, and it is a 10 digit alphanumeric code that Amazon assigns to every product on its platform. ASINs are the backbone of Amazon's product catalog, as they help customers find and compare products, and sellers manage their inventory and sales.

Significance Of ASIN Code On Amazon

• The sense of the unique ASIN code given to each product listed on Amazon cannot be overstated. Every item has its own unique code, underscoring that no two products on the huge Amazon marketplace have the similar identifier. This distinction is significant, as it allows Amazon to maintain control, manage its expansive product catalog, and group similar products.
• When it comes to product variations such as different sizes or colors, each variant receives its own ASIN. This makes sure accurate product representation and improves the customer's shopping experience.
• Likewise, ASINs aren't bound to a specific region; they function as a global identifier. This global reach facilitates seamless international business operations on Amazon, broadening the marketplace's scope and impact.
• Lastly, ASINs play a pivotal role in search and discovery. When customers search for a product, the ASIN associated with their search terms directs them to the correct listing. This streamlines the buying process, making it easier for customers to discover and purchase products that suit their needs.
  
  

Universal Product Code (UPC)

Just like unique ASINs on Amazon, Universal Product Codes (UPC) have been a cornerstone in the retail industry for decades. UPC stands for Universal Product Code, and it is a 12 digit numerical code used by manufacturers to identify their products in retail stores. UPCs were created by George J. Laurer in 1973 and have since become the most widely used barcode on Amazon in the United States and Canada. Assigned by GS1, these distinctive barcodes imprinted on product packaging serve a function similar to ASINs.

Significance Of UPC On Amazon

• Product Creation: As sellers list their products on Amazon, the Universal Product Code (UPC) plays a pivotal role. Amazon employs the UPC provided by the seller to fashion a new ASIN in their extensive catalog. This process not only facilitates the creation of a unique product listing but also enhances the overall catalog management.
• Product Matching: UPCs serve the important function of ensuring accurate product matching. Leveraging this unique identifier, Amazon efficiently ties listings to the corresponding ASINs. This precise grouping of similar products paves the way for a streamlined and enriched shopping experience for customers.
• Barcode Scanning: In the age of technological advancements, the UPC has found immense utility in barcode scanning. Customers can wield the Amazon app in physical stores to promptly scan the UPC code on a product, bolstering the in-store shopping experience and bridging the gap between brick-and-mortar and online commerce.
• Product Authenticity: Lastly, the veritable power of UPCs lies in their ability to vouchsafe product authenticity. The presence of a legitimate UPC serves as a testament to the product's credibility, fostering trust among customers and reinforcing Amazon's commitment to offering genuine products.
  
  

Symbiotic Relationship Between ASIN And UPC

First off, UPCs essentially serve as the birthing ground for ASINs. When a seller lists a new product on Amazon, the platform uses the provided UPC to create a unique ASIN. This connection forms the cornerstone of Amazon's product catalog management.

Things get intriguing when we consider multiple sellers for the same product. Despite different businesses selling the same item, Amazon ensures each product retains the same ASIN. This consistency streamlines the shopping experience for customers, making product comparison and selection a breeze.

If you have product variations, such as colors or sizes, it's clear that ASINs bring a unique contribution. And at that time,  each variation of a product has its own ASIN. This practice shows the depth of Amazon's commitment to precision in its product catalog.

Finally, UPCs also act as a gatekeeper for product authenticity on Amazon. The marketplace uses these unique codes to verify the legitimacy of products, bolstering customer trust. This process underscores Amazon's commitment to quality and authenticity, reinforcing customer confidence in their purchases.

Where To Get UPC & ASIN Barcodes?

You can purchase both from GSI, a global organization responsible for assigning barcode numbers. But they sell UPC and ASIN code in high prices. Plus, you have to wait a bit more time to get them. But some alternative barcode providers offer the same codes at a fraction of the cost, with instant delivery. And one legitimate and trusted store is www.barcodestock.com. From there you can buy these ASIN and UPC codes worldwide. Besides, Amazon accept barcodes from this provider. So, if you have any plan to sell your product on Amazon, you can safely opt for www.barcodestock.com for all your barcode needs.

Conclusion — Final Words!

In essence, the symbiotic relationship between unique Amazon Standard Identification Numbers (ASIN) and Universal Product Codes (UPC) is fundamental to Amazon's successful product catalog management. ASINs play a pivotal role in product distinction, search, and discovery, enhancing the buyer's journey on the platform. In parallel, UPCs facilitate product creation, matching, barcode scanning, and ensure product authenticity. When introducing new products, Amazon uses the provided UPC to create a unique ASIN, streamlining the shopping experience for customers.